Eddie Kim

I lead product design work across search, discovery, and AI at marketplace scale.

Principal Product Designer and AI Design Lead at AutoScout24

At AutoScout24, I shape buyer journeys across web and app for a marketplace with over 30M monthly users, helping people search, compare, and enquire with more clarity while helping teams ship clearer, more effective product experiences.

Selected works

2022-present

AutoScout24

01
Declutter the List Page
AutoScout24
Shipped product
Reworked the vehicle list card so buyers could compare key vehicle signals more clearly.
Surface: Desktop web, mobile web, iOS, and Android
Clarified hierarchy, reduced visual noise, and helped align product tradeoffs around what belongs on the browsing surface.
Open project
02
New Search
AutoScout24
Search redesign
Redesigned search and filters to give buyers a clearer way to refine their search.
Surface: iOS, Android, desktop web, and mobile web
Restructured filter navigation, applied states, and make-model selection so buyers could refine searches with less ambiguity.
Open project
03
Strategic AI Design Leadership
AutoScout24
AI design standards
Defined reusable standards for making AI features clearer, reviewable, and easier to trust.
Surface: AI design standards, early product direction, and UX capability building
Owned the Visual AI Framework and AI guidance for UX while shaping early AI-assisted product direction and education paths for AI-assisted workflows.
Open project
04
Daimler Vehicle Subscription Concept
Daimler Mercedes-Benz · Deloitte Digital
Concept case study
Defined a greenfield subscription journey to help validate and de-risk a future subscription model, from selection to account management.
Surface: Desktop and mobile web
Led UX definition for acquisition, configuration, checkout, and lifecycle management.
Open project
05
Smart Connected Car App
smart · Deloitte Digital
Connected mobility
Shaped the core EV companion experience for access, status, charging, climate, and remote controls.
Surface: Native iOS and Android EV companion app
Structured the core app model through research synthesis, flows, prototypes, testing, and delivery support while requirements were still moving.
Open project

How I Work

I help teams turn ambiguous product problems into clearer decisions, then carry that work into what ships.

My work usually starts by clarifying the real product decision. I use research, experiments, and product constraints to make tradeoffs visible, then carry that direction through validation, delivery, and rollout. In practice, that has meant resetting search foundations, simplifying a commercially crowded browse experience, and setting clearer standards for how AI should behave in product.

Experience

AutoScout24

Senior Product Designer → Principal Product Designer & AI Design Lead

Deloitte Digital

Experience Designer → Experience Design Studio Lead

Additional experience

CryptoXpress, Ippon Technologies, No Fixed Address, Anomaly, Publicis Groupe

Speaking

Selected talks on AI, design judgement, and how teams adapt

I speak about how AI is changing design work in practice: where judgement still matters, how teams adapt, and how to adopt new tools without losing clarity, quality, or intent.

UXDX Berlin panel at SAP
Panel discussion on how AI is reshaping design practice, collaboration, and productivity, with perspectives from senior leaders across design, consulting, and customer engagement.
Beyond Human-Centred Design
Workshop for senior designers on looking beyond narrow user-centred optimisation to consider longer-term outcomes, system effects, and the wider impact of design decisions.
University panels on AI and the future of work
Panel talks for students and early-career professionals on how AI is changing product design, technology, and the future of work, alongside speakers from design, data, and engineering.
Ahead of the Curve: Embracing AI in Your Design Practice
Talk on how design practitioners and teams can adopt AI more thoughtfully: where it creates leverage, where caution is needed, and how to build practical workflows without losing judgement.