Eddie Kim

I shape frontier AI experiences around human intent.

Staff Product Designer at Parloa

Previously Principal Product Designer and AI Design Lead at AutoScout24, where I led search, discovery and AI-assisted experiences across web and app.

Portrait of Eddie Kim

Selected Work

  1. AutoScout24 search-filter mockup previewing the New Search case study on the homepage.

    Reset search and filters so buyers could express intent more clearly in a marketplace with complex inventory.

    Search redesign

    Role: Lead product designer

    Scope: iOS, Android, desktop web, and mobile web

    Restructured filter hierarchy, applied states, and make-model selection into a cross-platform baseline that could be validated and extended.

    Evidence: Shipped redesign, user validation, rollout across core buyer surfaces, confidential conversion impact

    Outcome: Improved how buyers express intent across core search surfaces; exact conversion metrics stay confidential.

    Open project

  2. 2024-2026

    AutoScout24

    New Make & Model

    Responsive AutoScout24 make and model mockup showing grouped vehicle choices and selection review.

    Turned a deeper vehicle hierarchy into a make/model experience buyers could search, browse, and refine.

    Search & discovery

    Role: UX Lead for the buyer-facing make/model experience

    Scope: Desktop web and mobile web

    Moved the experience beyond overloaded dropdowns into a responsive modal with grouped choices, vehicle images, and a clear place to review selections.

    Evidence: Four design models, user research, repeated production testing, and a staged rollout

    Outcome: Launched in Germany in July 2026; further market rollouts were planned.

    Open project

  3. 2024-2026

    AutoScout24

    List Card Redesign

    Handheld AutoScout24 mobile web mockup previewing the Declutter case study on the homepage.

    Reworked the vehicle list card so buyers could compare key vehicle signals and progress with less cognitive load.

    Shipped product

    Role: Product design lead and UX program partner

    Scope: Desktop web, mobile web, iOS, and Android

    Clarified hierarchy, reduced visual noise, and helped align platform-specific tradeoffs around what belongs on the browsing surface.

    Evidence: Shipped redesign, experiment-backed outcome category, confidential lead impact

    Outcome: Improved buyer comparison and lead behavior on high-traffic listing surfaces; exact test results stay confidential.

    Open project

  4. 2022-2026

    AutoScout24

    AI Visibility, Review, and Control

    Laptop mockup showing an AI communication framework, previewing the Strategic AI Design Leadership case study.

    Designed AI interaction guidance and hands-on AI search patterns around intent, review, correction, and control.

    Hands-on AI design

    Role: Principal Product Designer, AI Design Lead

    Scope: AI-assisted search, interaction standards, and UX capability building

    I connected reusable standards with product craft: when AI should ask, explain, invite review, support correction, or hand control back to the user.

    Evidence: Visual AI Framework, product concept reviews, AI-assisted search design, and UX enablement

    Outcome: Gave teams a clearer model for AI visibility, review, and control, then applied it to AI-assisted search patterns.

    Open project

  5. 2021-2022

    Daimler Mercedes-Benz · Deloitte Digital

    Daimler Vehicle Subscription Concept

    Daimler vehicle subscription concept mockup previewing the homepage case study.

    Defined a greenfield subscription journey to make an unfamiliar service model concrete enough to test and align around.

    Concept case study

    Role: UX definition lead

    Scope: Desktop and mobile web

    Led UX definition for acquisition, configuration, checkout, lifecycle management, and executive client alignment.

    Evidence: Concept system, testable flows, and executive alignment

    Outcome: Turned a new service model into testable journeys that helped teams align on acquisition, checkout, and lifecycle scope.

    Open project

  6. 2021-2022

    smart · Deloitte Digital

    Smart Connected Car App

    Wide smart connected-car app mockup previewing the homepage case study.

    Structured a complex EV companion experience across access, status, charging, climate, and remote controls.

    Connected mobility

    Role: Product design lead

    Scope: Native iOS and Android EV companion app

    Turned moving vehicle, backend, and partner dependencies into implementation-ready flows, prototypes, testing inputs, and delivery conversations.

    Evidence: Implementation-ready flows, prototypes, testing inputs, and delivery alignment

    Outcome: Translated vehicle, backend, and partner constraints into app flows teams could prototype, test, and prepare for delivery.

    Open project

How I Work

I turn messy product systems into interaction models people can understand and control.

At AutoScout24, I shaped the buyer journey: how people expressed intent, narrowed choices, compared results, and stayed in control when AI assisted the flow. I connect user needs, business constraints, and platform limits, then turn that into search, listing, and AI-assisted patterns teams can test and ship.

Experience

Experience

Parloa

Staff Product Designer · November 2026–present

AutoScout24

Senior Product Designer → Principal Product Designer & AI Design Lead · 2022–2026

Deloitte Digital

Experience Designer → Experience Design Studio Lead

Additional experience

CryptoXpress, Ippon Technologies, No Fixed Address, Anomaly, Publicis Groupe

I've worked with

  • BMW
  • Mercedes-Benz Group
  • Spotify
  • Genesis Motors
  • TELUS
  • Nestlé
  • Rogers Communications
  • smart
  • Rakuten Kobo
  • Aviva Insurance
  • The Well Toronto
  • Questrade
  • James Hardie

Speaking

Selected talks on AI, design judgement, and how teams adapt

I speak about how AI is changing design work in practice: where judgement still matters, how teams adapt, and how to adopt new tools without losing clarity, quality, or intent.

  • AI and Design UXDX Panel at SAP

    Panel discussion on how AI is reshaping design practice, collaboration, and productivity, with perspectives from senior leaders across design, consulting, and customer engagement.

    Eddie Kim speaking on a UXDX Berlin panel hosted at SAP about AI, collaboration, and creativity.

  • Beyond Human-Centred Design at Hatch Berlin Conference

    Workshop for senior designers on looking beyond narrow user-centred optimisation to consider longer-term outcomes, system effects, and the wider impact of design decisions.

    Workshop participants discussing and mapping ideas during the Beyond Human-Centred Design session.

  • Panel on AI and the future of work at University of Europe for Applied Sciences

    Panel talks at University of Europe for Applied Sciences (UE) and GISMA for students and early-career professionals on how AI is changing product design, technology, and the future of work.

    Eddie Kim speaking on a university innovation hub panel about AI and the future of work.

  • Ahead of the Curve: Embracing AI in Your Design Practice

    Talk on how design practitioners and teams can adopt AI more thoughtfully: where it creates leverage, where caution is needed, and how to build practical workflows without losing judgement.

    Eddie Kim presenting a talk on embracing AI in design practice at Techspace.

Interested in working together?

Get in touch