Eddie Kim
Principal Product Designer and AI Design Lead at AutoScout24
Joining Parloa as Staff Product Designer · November 2026
I lead search, discovery, and hands-on AI feature design for AutoScout24's buyer journey, turning vehicle data and AI-assisted interactions into clearer decisions across web and app for a marketplace with over 30M monthly users.
Reset search and filters so buyers could express intent more clearly in a marketplace with complex inventory.
Role: Lead product designer
Scope: iOS, Android, desktop web, and mobile web
Restructured filter hierarchy, applied states, and make-model selection into a cross-platform baseline that could be validated and extended.
Evidence: Shipped redesign, user validation, rollout across core buyer surfaces, confidential conversion impact
Outcome: Improved how buyers express intent across core search surfaces; exact conversion metrics stay confidential.
2024-2026
AutoScout24
Turned a deeper vehicle hierarchy into a make/model experience buyers could search, browse, and refine.
Role: UX Lead for the buyer-facing make/model experience
Scope: Desktop web and mobile web
Moved the experience beyond overloaded dropdowns into a responsive modal with grouped choices, vehicle images, and a clear place to review selections.
Evidence: Four design models, user research, repeated production testing, and a staged rollout
Outcome: Launched in Germany, with rollout in other core markets under way.
2022-present
AutoScout24
Reworked the vehicle list card so buyers could compare key vehicle signals and progress with less cognitive load.
Role: Product design lead and UX program partner
Scope: Desktop web, mobile web, iOS, and Android
Clarified hierarchy, reduced visual noise, and helped align platform-specific tradeoffs around what belongs on the browsing surface.
Evidence: Shipped redesign, experiment-backed outcome category, confidential lead impact
Outcome: Improved buyer comparison and lead behavior on high-traffic listing surfaces; exact test results stay confidential.
2022-present
AutoScout24
Designed AI interaction guidance and hands-on AI search patterns around intent, review, correction, and control.
Role: Principal Product Designer, AI Design Lead
Scope: AI-assisted search, interaction standards, and UX capability building
I connected reusable standards with product craft: when AI should ask, explain, invite review, support correction, or hand control back to the user.
Evidence: Visual AI Framework, product concept reviews, AI-assisted search design, and UX enablement
Outcome: Gave teams a clearer model for AI visibility, review, and control, then applied it to AI-assisted search patterns.
2021-2022
Daimler Mercedes-Benz · Deloitte Digital
Defined a greenfield subscription journey to make an unfamiliar service model concrete enough to test and align around.
Role: UX definition lead
Scope: Desktop and mobile web
Led UX definition for acquisition, configuration, checkout, lifecycle management, and executive client alignment.
Evidence: Concept system, testable flows, and executive alignment
Outcome: Turned a new service model into testable journeys that helped teams align on acquisition, checkout, and lifecycle scope.
2021-2022
smart · Deloitte Digital
Structured a complex EV companion experience across access, status, charging, climate, and remote controls.
Role: Product design lead
Scope: Native iOS and Android EV companion app
Turned moving vehicle, backend, and partner dependencies into implementation-ready flows, prototypes, testing inputs, and delivery conversations.
Evidence: Implementation-ready flows, prototypes, testing inputs, and delivery alignment
Outcome: Translated vehicle, backend, and partner constraints into app flows teams could prototype, test, and prepare for delivery.
How I Work
At AutoScout24, I shape the buyer journey: how people express intent, narrow choices, compare results, and stay in control when AI assists the flow. I connect user needs, business constraints, and platform limits, then turn that into search, listing, and AI-assisted patterns teams can test and ship.
Experience
Parloa
Incoming Staff Product Designer · November 2026
AutoScout24
Senior Product Designer → Principal Product Designer & AI Design Lead
Deloitte Digital
Experience Designer → Experience Design Studio Lead
Additional experience
CryptoXpress, Ippon Technologies, No Fixed Address, Anomaly, Publicis Groupe
I've worked with
Speaking
I speak about how AI is changing design work in practice: where judgement still matters, how teams adapt, and how to adopt new tools without losing clarity, quality, or intent.
Panel discussion on how AI is reshaping design practice, collaboration, and productivity, with perspectives from senior leaders across design, consulting, and customer engagement.
Workshop for senior designers on looking beyond narrow user-centred optimisation to consider longer-term outcomes, system effects, and the wider impact of design decisions.
Panel talks at University of Europe for Applied Sciences (UE) and GISMA for students and early-career professionals on how AI is changing product design, technology, and the future of work.
Talk on how design practitioners and teams can adopt AI more thoughtfully: where it creates leverage, where caution is needed, and how to build practical workflows without losing judgement.
