Eddie Kim

I design search, discovery, and AI product systems for complex marketplaces.

Principal Product Designer and AI Design Lead at AutoScout24

I help teams turn messy product systems into clearer user decisions, measurable marketplace outcomes, and responsible AI patterns that can scale across web and app for a marketplace with over 30M monthly users.

Portrait of Eddie Kim

2022-present

AutoScout24

New Search

Selected Work

  4. 2021-2022

    smart · Deloitte Digital

    Smart Connected Car App

    Wide smart connected-car app mockup previewing the homepage case study.

    Structured a complex EV companion experience across access, status, charging, climate, and remote controls.

    Connected mobility

    Surface: Native iOS and Android EV companion app

    Turned moving vehicle, backend, and partner dependencies into implementation-ready flows, prototypes, testing inputs, and delivery conversations.

    Open project

How I Work

I help teams turn ambiguous product systems into clearer user decisions, then carry that work into what ships.

My work usually starts by clarifying the real product decision. I use research, experiments, and product constraints to make tradeoffs visible, then carry that direction through validation, delivery, and rollout. In practice, that has meant resetting search and intent foundations, simplifying a commercially crowded browse experience, and setting clearer standards for how AI should behave in product.

Experience

Experience

AutoScout24

Senior Product Designer → Principal Product Designer & AI Design Lead

Deloitte Digital

Experience Designer → Experience Design Studio Lead

Additional experience

CryptoXpress, Ippon Technologies, No Fixed Address, Anomaly, Publicis Groupe

Speaking

Selected talks on AI, design judgement, and how teams adapt

I speak about how AI is changing design work in practice: where judgement still matters, how teams adapt, and how to adopt new tools without losing clarity, quality, or intent.

  • UXDX Berlin panel at SAP

    Panel discussion on how AI is reshaping design practice, collaboration, and productivity, with perspectives from senior leaders across design, consulting, and customer engagement.

    Eddie Kim speaking on a UXDX Berlin panel hosted at SAP about AI, collaboration, and creativity.

  • Beyond Human-Centred Design

    Workshop for senior designers on looking beyond narrow user-centred optimisation to consider longer-term outcomes, system effects, and the wider impact of design decisions.

    Workshop participants discussing and mapping ideas during the Beyond Human-Centred Design session.

  • University panels on AI and the future of work

    Panel talks for students and early-career professionals on how AI is changing product design, technology, and the future of work, alongside speakers from design, data, and engineering.

    Eddie Kim speaking on a university innovation hub panel about AI and the future of work.

  • Ahead of the Curve: Embracing AI in Your Design Practice

    Talk on how design practitioners and teams can adopt AI more thoughtfully: where it creates leverage, where caution is needed, and how to build practical workflows without losing judgement.

    Eddie Kim presenting a talk on embracing AI in design practice at Techspace.

Think we vibe?

Get in touch

Open to collaboration and speaking opportunities.