Hey!

I design products and drive growth.

I craft award-winning, purposeful, value-driven product experiences at AutoScout24, the world's largest automotive marketplace with over 40m monthly users. I am a Principal Product Design Lead, overseeing the search experience across all platforms and our vision project. We won the German App Award 2024 🏆

I'm passionate about helping startups grow. Currently, I am driving growth for CryptoXpress, an all-in-one service that aims to make crypto easy by bridging the gap between crypto, finance, and retail.

I do other things, too. I’ve given talks at events on why and how decision architects and teams should embrace AI in their practice, and I've joined several panels on how AI is transforming design, processes, teams, and roles. I am fascinated by the possibilities AI brings to design, and I'm eager to contribute to the conversation about its evolving role in our work. I also ran a design workshop at Hatch Conference Berlin called Beyond Human-Centered Design, where I empowered participants to explore, consider, and challenge the impact of our designs and decisions beyond the HCD framework.

Life’s too short to build something no one wants.